Visa Europe and permanent tsb launch GoREWARDS – a new loyalty programme for debit card customers

Visa Europe and permanent tsb has announced the launch of GoREWARDS, offering the bank’s Visa debit card customers money back promotional offers on their favourite retail and online brands based on their spending habits.

GoREWARDS is the first implementation of the Visa Card Linked Offers platform in Ireland. With Visa cards – Debit, Credit or Prepaid – now accounting for more than €1 in every €3 of Irish consumer spending, Visa Card Linked Offers uses the payment technology company’s transaction data to target customers with personalised, relevant and simple money back offers.

GoREWARDS enables permanent tsb to reward the loyalty of their customers, giving debit card customers access to great offers. Customers do not have to print vouchers or enter codes to avail of promotions. After making a purchase through the programme with their registered Visa debit card, the customer will automatically receive money back within five working days. New offers are made available to customers every week.

permanent tsb customers simply register their Visa debit card on GoREWARDS portal to avail offers from a range of retailers. GoREWARDS offers a range of benefits for participating retailers, giving them the ability to segment, target and activate distinct customer groups. By participating in the programme, they will be able to attract more new and lapsed customers, as well as rewarding loyal existing customers.

Commenting on the launch of Visa Card Linked Offers in Ireland, Philip Konopik, Ireland Country Manager, Visa Europe, said: “This marks a step change for rewards programmes in Ireland in terms of the number of consumers and companies that we hope to engage. Our data gives us unrivalled insights to deliver relevant offers to consumers based on their spending habits.”

“Card Linked Offers not only have the potential to create an improved experience and value for the consumer, but also increased reach, revenue and brand loyalty for our partners.”

On behalf of permanent tsb, Lorraine Peters, Head of Current Accounts said: “permanent tsb is delighted to be the launch partner for VISA Europe for the launch of GoRewards in Ireland. This is one of the most innovative developments in the card market for years and will offer our customers significant benefits while allowing us to develop a much more interactive and dynamic relationship with them than has been traditional in the banking market. We have had a superb response from customers already and we are very excited at the potential of this offering in the years ahead.”